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Black Berry tie ups for faster reach to automotive telematics market

BlackBerry  has been a very familiar name for Indian mobile users specially for those who were fan of its secure email facility. But black berry as a brand moved out of  mobile communicatios. The Company seems to be turning  a new leaf  with its new partnerships in automotive telematics business space.  it recently announced partnership with  Delphi Automotive Plc’s self-driving technology that will have  QNX software  as the operating system. In another move BlackBerry joined hands with Fleet Complete, which serves 250,000 subscribers and 10,000 businesses around the world through its tie up with
Fleet Complete will sell BlackBerry Radar technology alongside its existing services in a package executives described as “unbeatable” .
The tie up with Fleet complete is aimed at getting Radar” to the market faster. “What we anticipate here with this partnership is the more rapid expansion of opportunity for us to get to customers that we may not have otherwise been able to get to as quickly,” said Philip Poulidis, BlackBerry’s senior vice president and general manager of Radar.

BlackBerry Radar helps track data such as load status, temperature, humidity and whether a trailer door is open or closed, information that can help companies improve efficiency.
Only about 12 per cent of trailers, chassis and flat beds use tracking systems similar to Radar, Poulidis said. “There’s a lot of room there for growth and opportunity.”

Courtesy: Financial post

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