Volkswagen’s marque sports car brand Porsche is taking a different approach to its operations in the India market. This luxury car brand has been operational in India since 2012 but is now leaving no stone unturned in the expansion of its services for the mass market in the country.
To make a mark on the increased ranking among Indian luxury car enthusiasts, Porsche is planning to introduce more cars in India along with a focus on network expansion. This also mean that, from now on consumers will be able to buy more cars from this brand in India.
According to Autocar Professional, Porsche India’s newly appointed director, Pavan Shetty shared his views on the company’s priorities and the launch of new products in the country.
The first plan for us is to reach our customers and for that, we will increase our representation in the country. We will add more dealers in the coming months. We will have a dealer in Chennai and another in Hyderabad and also improve upon the existing service facilities. We would rather have no dealers than wrong dealers for Porsche. It is going to be a strict process and hopefully, by next year we would have two more at least.
This plan of spreading out services in India comes after the strong growth of sales in the luxury auto sector. According to a recent report by IHS Automotive, in 2015, luxury vehicle sales in India stood at 35,300 units, which is expected to grow to 87,300 units by 2020 with significant volumes being added by the existing players apart from new entrants.
Currently, Porsche has about six dealerships and eight service centres in the country, including Mumbai, Gurgaon, Ahmedabad, Bengaluru, Kolkata and Kochi. The company also opened bookings for the 718 Cayman and the 718 Boxster, which are priced at Rs 80.13 lakh and Rs 83.95 lakh respectively. Straight from its global line-up in India, the sports carmaker will be introducing more models.
Porsche is also planning to enter the used car business in India. The company is currently waiting for the right opportunity to tap the surging demand for used luxury cars in the country.