Online aggregator for car sharing, Revv on Wednesday announced its tie-up with Mobileye, an Intel company, to install advanced driver assistance systems in their cars with the aim of reducing accidents and casualties on India’s roads, reported ANI.
The Ministry of Road Transport & Highways estimates that 84 percent of these are the driver’s fault, where drivers lose attention of the road in the critical two or three seconds prior to an accident, which could be while using mobile phones, driving while fatigued, unintentional lane changes etc. Hence alerting the driver and bringing his or her attention to the road in the crucial seconds before an accident could conceivably prevent over three lakh accidents annually and possibly save more than one lakh lives. According to the statistics, the number of fatal accidents (accident in which at least one person dies) has been increasing consistently since 2005.
In the past, Revv has already taken measures such as implementing speed warnings and driver behavior monitoring systems to act as safety nets for its customers. Now, with Mobileye’s Advanced Driver Assistance System (ADAS), Revv’s drivers will be even safer behind the wheel. Mobileye’s ADAS technology alerts the driver prior to a potential accident, allowing them to react accordingly and mitigate or completely avoid the accident.
Mobileye’s ADAS technology includes the following five features:
- Forward Collision Warning (FCW): Alerts the driver of an imminent collision with the vehicle ahead.
- Headway Monitoring & Warning (HMW): Shows the driver the distance to the vehicle ahead (in seconds) and alerts if the distance becomes dangerously close.
- Pedestrian and Cyclist Collision Warning (PCW): During daylight hours, alerts the driver of an imminent collision with a pedestrian or cyclist.
- Lane Departure Warning (LDW): Alerts the driver of unindicated (and presumed unintended) lane departure.
- Speed Limit Indication (SLI): Recognises and reads speed limit signs (including electronic signs) and notifies the driver if he or she is speeding.
Revv piloted Mobileye’s ADAS over a three month period, with 30 vehicles and over 4,00,000 kms driven; Over this three month period Revv witnessed a 74 percent or four-fold decrease in accident rates (from an accident every 22,000kms to every 84,000kms). As such, Revv is now rolling out the system across its entire fleet of 800 vehicles.
“We pride ourselves in always putting the customer first, including taking corporate social responsibility seriously. India has only one percent of the world’s vehicles, but accounts for 10 percent of the world’s road fatalities. Given this, we felt that any step to increase the safety of our customers is a step worth taking,” said co-founders Revv.
Revv’s ideology is in line with the vision of Honorable Minister of Road Transport and Highways, Shri Nitin Gadkari. Gadkari has already taken initiatives aimed at reducing the number of deaths due to road accidents by half, explicitly stating this target in a press conference last year.
“Revv is leading the way with this worthy initiative for the sake of customers, road users and India’s road safety mission in general. This is the essence of corporate responsibility and a shining example to all. And we are happy to be playing an important role in realising this mission,” Mobileye’s director for India, Michael Hirsh told ANI.
Mobileye is an Israeli based hi-tech company that specialises in vision based technology, artificial intelligence and autonomous driving. It was recently acquired by Intel for USD 15.3 billion.
Recently in April 2017, with an aim to reduce the road accidents, IIT Madras in collaboration with the Harita Seating Systems Limited (HSSL) has developed ‘Intelliseat’, a new device that monitors the driver 24X7 and warns him of fatigue.
Advanced driver-assistance systems (ADAS)—those that help with monitoring, warning, braking, and steering tasks are making the car look and smarter. With enhanced safety features, increased connectivity and advanced technologies, the society is expected to get good and responsible drivers on road. Also, the OEMs have realized the importance of embedding safety in the supply chain, and such ADAS offerings could also be used to create fully autonomous vehicles. Many semiconductor companies are now offering ADAS products or are developing them. ADAS technology thus has the potential to transform the automotive sector if the technology gains early support from the market. If the companies would be able to capture more value by expanding their offerings beyond hardware, collaborating directly with OEMs, and differentiating their technologies based on safety and security features, they might be able to address the growing concerns regards safety of the vehicle and driver.