Skoda auto is in advanced stages to revamp its business model in India. Since the last couple of years, the company has been establishing its presence in the country and now it has announced plans to further develop its operations from 2017. According to the sources, the company is going to invest Rs 100 crore to enhance its dealership network with new identity and introduce updated service initiatives to bring more transparency for the customers as well.
In the first phase of development, Skoda will be launching face lifted Rapid, which has been engineered locally and after that it will launch premium SUV Kodiaq in the Toyota Fortuner category.
Sudhir Rao, MD of Skoda Auto said:
The company is not going after the volumes game, but aims to position itself as a value luxury car maker positioned between volumes car maker and luxury car maker, with clear eye on segment leadership or be amongst the top three of segment the company participates in. We are looking at higher volumes but not at the cost of profitability. We have gone a long way in improving our operational efficiency and ownership experience.
Apart from all these initiatives, Skoda will also work on restructuring its entire sales outlets and introduce a new brand campaign from September 2016. The company is also ready to introduce a new service initiative called My-Skoda mobile application and offer extended warranty.
With this move, the company has hopes to build a wide array of services. Skoda auto will also offer ABS as standard on their entire line-up by December 2016. Currently, Skoda addresses merely 15% of overall car market, but aims to grab more than half of Rs 10 lakh to Rs 40 lakh price bracket.
Furthermore, if things go as planned, the company would soon be counted among the top automakers of the country. This is why the company is aggressively looking to transform the overall brand and ownership experience with a flurry of customer-friendly initiatives.